About us Our team Our Trustees John Lee OBE, Chairman John chairs the boards of the Devon County Agricultural Association, Westpoint Centre Devon Ltd, Mole Avon Trading Ltd and the Rural Youth Trust. He is President of Devon Communities Together and Mid Devon Show and Patron of Devon and Cornwall Police Cadets and Local Heroes. He is a member of Exeter Cathedral Council and regularly chairs the Independent Agricultural Appeals Panel on behalf of the Minister. He is a past High Sheriff of Devon, Chair of Governors of Bicton College, Chairman of Farming & Countryside Education and an EU CAP advisor. Malcolm Bell MBE Malcolm became Chief Executive at Visit Cornwall in January 2010. His previous appointment was as Chief Executive of South West Tourism. Prior to this he was Director of Economic Development for Devon & Cornwall. He is the Chairman and a non executive director of South West Lakes Limited and other appointments include membership of the Forestry Commission’s Regional Advisory Board and a Trustee of the Charity that oversees the Fifteen Cornwall Restaurant that helps disadvantaged youths to train to be chefs. Monica Read Monica was, until recently, Business Services & Sustainability Director of South West Water Limited. She joined South West Water in 1992 and was responsible for Business Development, HR and Employee Development. Prior to South West Water, Monica worked for Touche Ross & Co. She is a member of the Institute of Chartered Accountants and is a graduate in Environmental Science. Monica is a non-executive director of the Trust’s trading company, South West Lakes Limited. Dinah Nichols CB DINAH NICHOLS, CB – is a Governor of Plymouth University and a Trustee of the Land Trust. She was previously a non-executive director of Pennon Plc, a Commissioner of The Crown Estate, Chair of the National Forest Company and Director General (Environment) at DEFRA. She recently stepped down as Chair of the Keep Britain Tidy campaign. Ed Mitchell Ed was appointed in 2017 as Director of Environment for Pennon. Prior to this he was Executive Director at the Environment Agency, responsible for their approach to water quality, water resources, industry regulation, land management, climate change adaptation and sustainable development. Ed is a Non-Executive Director of Water and Sanitation for the Urban Poor, a not-for-profit company he helped set up which provides water, sanitation and hygiene services to people living in slums in the developing world. He is also Deputy Chair of South West Water and Bournemouth Water’s Customer Challenge Group, the WaterFuture Customer Panel and Chair of South West Water’s Conservation and Recreation Forum. He chairs the Canal and River Trust Environmental Advisory Group and is a member of the Audit and Risk Committee of the Vale Academy Trust, a group of primary and secondary schools in Oxfordshire. Chris Balch Chris is Emeritus Professor of Planning at Plymouth University and a member of the Supervisory Board of Ecorys b.v., a European research and policy consultancy. Until 2017 he was also Non-Executive Chairman of Hilson Moran, Consulting Engineers. A Chartered Town Planner and Surveyor, he spent much of his career in private practice becoming Managing Director of DTZ UK & Ireland. He was Chair of Basildon Renaissance Partnership and a member of the Council of Essex University. He is currently Chair of the Royal Town Planning Institute in the South West and has been Chair of the Burrator Advisory Group for the last five years. Dan James Dan James is currently Sustainable Economy Manager for Exmoor National Park Authority with responsibility for tourism, business support, economic development and income generation, as well as overseeing the Authority’s grants programme. He represents the South West’s National Parks on the Heart of the South West’s Policy and Technical Advisory Group and serves as an advisor to two LEADER funding groups. He has also been the lead Tourism Officer for the UK National Parks over the last 5 years. Prior to his current role, Dan was the Operations Director for the Snowdonia Society, where he led the public fundraising appeal for the new Snowdon summit building. He has successfully secured and delivered grant funded projects from a range of sources including European and Central Government, Lottery, charitable trusts and philanthropic support. Jo Traill Thomson Jo is currently working on natural capital and local delivery for Natural England with responsibility for the Defra North Devon Landscape Pioneer. Previously she has worked as an Environmental Economics Adviser in Southern Africa with IUCN and the Department for International Development. Since 2001 she has worked in the South West on externally funded projects, protected landscapes and with Cornwall Council as a Strategy Manager. Jo Ecroyd Jo became the Customer Service Director at South West Water Limited in 2016. Having joined South West Water Limited in 1990 she has held a number of senior positions and is now responsible for providing leadership and direction to ensure the delivery of high quality services and exceptional experience for all customers. Jo is accountable for all aspects of retail services for household customers, alongside services provided to the non-household water retail market. She is also the Chair of the Diversity and Inclusion Steering Group at Pennon Plc promoting a culture of inclusivity for all. South West Lakes Limited South West Lakes ltd. (company number 03955075) is the charity's wholly owned trading subsidiary which operates activity centres, campsites, angling and hospitality venues. Profits are gift aided to the charity. Malcolm Bell is a Non-Executive Director and chairs the subsidiary. Malcolm is joined on the board of the subsidiary by Monica Read, James Platts (also Chief Executive) and the following Non-Executive Directors: Ashley Shopland Ashley is an independent, non-executive director of South West Lakes Limited. He is the General Manager of the UK Platform within Imerys Minerals Ltd. the china clay company based in St Austell. Originally from Launceston, his career started with English China Clays (ECC) where he gained his professional qualification in accountancy. Through various roles, he has travelled abroad extensively with the company and now has responsibility for a business supplying UK products globally. He has also served on the SW Council of the CBI for many years, as well as previously being a Governor of various schools in the St Austell area.