South West Lakes Trust Launches ‘Active Outdoors’ Campaign

We are excited to announce that we have launched the second of our five campaign themes which underpin the work of our charity and people.

The ‘Active Outdoors’ campaign is summed up in a fantastic short video produced by Lightbox Inc and showcases the importance of promoting and delivering health and well-being in the outdoors.

Andy Parsons, Chief Executive of South West Lakes Trust, said ‘Our lakes give so many opportunities for people of all ages and abilities to get outdoors and be active. We want to provide great experiences, both on and off the water, which enable our visitors to be active and healthy whilst having a fun time with friends and family.’

‘Research shows that green spaces have a key role to play in improving public health; we believe we can make a regional difference to our nation’s well-being. Our lakes and environment can benefit local communities – improving physical and mental health through exercise and positive social experiences.’

A study conducted by Sport England revealed that more than one in four people in England (28 per cent) do less than 30 minutes of physical activity a week. Public Health England has also found that four in ten middle-aged adults (six million Britons) are failing to manage even one brisk 10-minute walk a month, increasing their risk of developing potentially fatal illnesses.

The benefits of exercising in the outdoors is well understood; but did you know simply being in a great landscape can help improve your mental health as well? There is significant and growing evidence on the health benefits of access to good quality green spaces, according to Public Health England. The benefits include better self-rated health, lower body mass index, lower weight and obesity levels, improved mental health and well-being and increased longevity.

Matt Lennox, Centre Manager at Roadford Lake, said ‘We want to provide great experiences for people, whether they are on their own, with their friends or with their family to get active and healthy in the outdoors. With a whole host of activities, we are sure there is something for everyone, whether it’s trying a new watersport, going for a walk or even a spot of fishing. Our activities offer the chance for you to explore the lakes. We would love it if they became places that you use to stay fit and healthy.’

We take great pride in the care we provide to over 40 inland waters, from the tip of Cornwall to West Somerset, ranging in size from 1 to 900 acres! Some sites provide unrivalled public access to watersports, angling, walking and cycling. Other more sensitive sites, such as Sites of Special Scientific Interest and Local Nature Reserves, are managed by the charity’s dedicated Countryside team.

We have recently completed upgrades and extensions to some of our paths including the creation of a cycle trail from Roadford Lake Activity Centre which links to the dam, enabling visitors to cycle between the Lakeside café and activity centre and vice versa.

Working with Dartmoor National Park Authority, paths, including a wheelchair/pushchair accessible section, have been upgraded at Fernworthy Reservoir, near Chagford. Visitors to this beautiful Dartmoor location can now enjoy more of Fernworthy and soon we will be upgrading the last section to complete the round reservoir walk, enabling visitors to be active and healthy whilst having a fun time with friends and family.

The ‘Active Outdoors’ video can be viewed on the SW Lakes Facebook page and YouTube Channel or by visiting the “Our Work” page.

For more information call 01566 771930.

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